Nudgenie
Enterprise WhatsApp marketing, run on Meta's own Cloud API.
Run enterprise WhatsApp campaigns on Meta's own Cloud API — live delivery tracking, transparent Meta costs, and automatic opt-out, without the workaround.
Meta's WhatsApp Cloud API is a set of building blocks, not a product. Sending one campaign means someone has to handle token and credential management, template submission and approval, building and maintaining a contact list, and tracking who actually got the message. Most teams either hire engineers to wrap all of that themselves, or hand their WhatsApp number over to a third-party tool and lose control of the relationship. Nudgenie is the wrapper — built once, run by your marketing team, with your business staying in direct control of your own WhatsApp Business Account.
Everything Inside Nudgenie
Segment your list with real fields, not just tags
Build a typed attribute catalog — string, number, boolean, date, or enum — and filter live audiences against it, including date and recurring-date conditions. See your audience size before you send, not after. Segments resolve live, so they're never a stale export.
WhatsApp campaign delivery tracking that traces to Meta, not a guess
Delivery status — sent, delivered, read, failed — comes from Meta's own webhook callbacks, never assumed from an API call succeeding. Campaigns move through real states (Draft → Scheduled → Sending → Partially Delivered → Completed), with Throttled and Failed tracked separately, so "did it actually go out" is never a guessing game. If a campaign gets stuck, resend just the recipients who failed instead of rebuilding it from scratch.
See what you're actually paying Meta
Usage and spend, broken down by Meta's own message categories (marketing, utility, authentication), against a rate card that updates the moment Meta changes its pricing — no waiting on a deploy, no opaque markup buried in an invoice.
Know a number is in trouble before a campaign gets throttled
Every connected WhatsApp number shows its Meta-reported quality rating and current sending tier. Nudgenie warns you before you send if a number is degraded or approaching its daily limit, instead of letting you find out mid-campaign.
Automatic WhatsApp opt-in and opt-out compliance
No message goes out to a contact without recorded consent. If someone replies STOP, or Meta reports a block or complaint, they're removed from future sends automatically — no manual list cleanup required.
See inbound replies without leaving the platform
Inbound messages land in a live conversation view per contact, so your team always knows what a customer said back — no checking a phone, no missed replies buried in a personal WhatsApp.
Role-based access built in
Admins and campaign operators see different things by design — user management stays with admins; operators get the campaign, contact, and template tools they need to run their day without needing admin rights.
Run more than one WhatsApp number, one team
A single account can manage multiple WhatsApp Business numbers — useful for businesses running more than one brand or business line — without duplicating contacts or logins.
Plug it into the rest of your stack
A contacts and campaigns API, with signed webhooks for events like a new contact or a campaign status change, so your CRM or automation tools can stay in sync without someone exporting a spreadsheet.
What's Inside
Key Capabilities
Is this Meta's actual WhatsApp Business API?
Most WhatsApp marketing tools sit between you and Meta as a black box — you hand over your number, and you get whatever their platform decides to expose. Nudgenie is a direct wrapper on Meta's own Cloud API, sending through your own WhatsApp Business Account. You keep the relationship; we build the layer that makes it usable.
Real delivery numbers, real cost numbers
The delivery numbers you see are numbers Meta itself confirmed via webhook, not an internal best guess — and the same is true of what you're being charged. Usage and spend are reported against Meta's own message categories, not folded into an opaque markup.
On the Roadmap
Not yet availableNative WhatsApp Flows
Support for authoring, versioning, and publishing Meta's native WhatsApp Flows — structured, multi-step in-chat interactions like forms and guided lead capture — is on the near-term roadmap, not yet available.
Meta AI Business Agent
We're evaluating Meta's AI Business Agent for automated first-response handling on common inbound questions. Early-stage and not yet available; ask us for the current timeline.
Common Questions
Is Nudgenie built on the official WhatsApp Business API?
Yes — Nudgenie connects directly to Meta's WhatsApp Cloud API using your own WhatsApp Business Account. It's not a third-party number or a reseller relationship with Meta in between.
Does WhatsApp marketing require customer opt-in?
Yes. Meta requires recorded consent before a business can message a contact, and Nudgenie enforces this automatically — no send goes out to a contact without an opt-in on record, and opt-outs (STOP replies or Meta-reported blocks/complaints) are applied automatically.
How is message delivery tracked?
Every delivery status — sent, delivered, read, failed, throttled — is confirmed by Meta's own webhook callbacks, not assumed from the initial send request succeeding. If a campaign stalls partway through, you can resend to just the recipients who failed.
Can I see what I'm actually spending with Meta?
Yes. Usage and spend are reported by Meta's own message categories — marketing, utility, and authentication — against a rate card kept current with Meta's own pricing, so there's no guessing what a campaign actually cost.
Can I connect more than one WhatsApp number?
Yes. One account can manage multiple WhatsApp Business numbers, each with its own visible quality rating and sending tier, so a business running more than one brand or line doesn't need separate logins or duplicated contacts.
How do I get set up?
Onboarding is assisted, not self-serve — our team handles the Meta-side setup (business verification, WhatsApp Business Account, number registration) with you, so nobody on your side has to touch a raw API token or Meta's developer console.
Ready to see Nudgenie in action?
Book a demo or reach out — we'll tailor a walkthrough to your specific use case.
Get Started →