White-Label WhatsApp for Agencies
Your brand on WhatsApp marketing. Your clients onboard themselves.
Most white-label WhatsApp tools put a reseller between your client and Meta, or make you the one filing setup tickets for every new client. Nudgenie is a Meta Tech Provider, so your clients connect their own WhatsApp Business Account through Meta's own Embedded Signup — under your brand, with no per-client bottleneck on your side.
One workspace for every client. Meta's own messaging rate, shown per client, zero markup.
Talk to Our Partnerships Team →Why this isn't just another reseller panel
Meta approves Tech Providers. It doesn't approve resellers.
A lot of “white-label WhatsApp API” platforms work by putting their own WhatsApp Business Account, or a shared pool of numbers, between your client and Meta. Your client's number technically belongs to the reseller's Meta relationship, not their own — and if that reseller disappears or gets suspended, so does your client's WhatsApp presence.
Nudgenie is an approved Meta Tech Provider on the WhatsApp Business Platform — a status Meta grants after reviewing a platform, not something any tool can put on its own homepage. That status is specifically what unlocks Meta's own Embedded Signup: your client authenticates with Meta directly, on their own WhatsApp Business Account, inside a flow hosted under your brand. Their number stays theirs from day one.
Practically, that means two things for your agency: you're not the one filing a setup request for every new client, and you're not the single point of failure standing between your client and their own WhatsApp number.
How it works
From your workspace to a live client campaign
You set up your agency workspace
One Nudgenie account, your branding, your team’s logins. This is where every client account lives.
Each client onboards themselves
Send a client the Meta Embedded Signup link and they connect their own WhatsApp Business Account in minutes — or link an account they already have. No token ever passes through your hands.
You manage every client from one place
Campaigns, delivery tracking, contact segments, and Meta spend, per client, without switching tools or logging into separate accounts.
Meta’s own rate, shown per client, zero markup
No markup baked into the per-message cost. You set what you charge clients on top; Meta’s own rate stays visible and separate.
Built for
Anyone who wants to offer WhatsApp marketing under their own name
Marketing & WhatsApp agencies
Manage every client’s WhatsApp campaigns from one workspace, under your own brand, without becoming the bottleneck for every client’s setup.
BSPs and platforms migrating clients
Bring existing client WhatsApp Business Accounts over instead of asking every client to re-verify with Meta from zero.
Networks that need it run on their own infrastructure
Deploy Nudgenie white-label inside your own network instead of our hosted SaaS, for teams with data residency or infrastructure requirements.
Not sure white-label is the right fit yet?
If you're managing WhatsApp for one or two clients today, a standard Nudgenie account may be simpler than standing up an agency workspace. White-label earns its keep once you're onboarding clients regularly and want your own brand — not Nudgenie's — in front of them. If that's not yet, our standard plans are the better starting point.
Deployment
Hosted SaaS, or inside your own network
Most agencies run white-label Nudgenie as hosted SaaS — no infrastructure to manage, live in days. For agencies and networks with data residency or infrastructure requirements that call for it, Nudgenie can also deploy inside your own environment.
Hosted SaaS
We run the platform. You bring your brand and your clients. Fastest way to go live.
Your own network
Deployed inside your infrastructure, for teams with residency, compliance, or control requirements.
Common Questions
Is Nudgenie white-label actually self-serve for our clients, or do we still wait on your team?
Your clients onboard themselves. Because Nudgenie is an approved Meta Tech Provider, each client completes Meta’s own Embedded Signup flow directly — no WhatsApp API tokens or Meta Business Suite access pass through you or us, and there’s no setup ticket to file per client. You can also link a client’s existing WhatsApp Business Account instead of starting fresh.
What does "Meta Tech Provider" actually mean, and why does it matter here?
It’s a status Meta grants to platforms after review, not a badge anyone can self-apply. It’s what allows Nudgenie to offer Meta’s Embedded Signup to your clients and connect their WhatsApp Business Accounts directly. Without it, a platform either has to manually onboard every client on your behalf, or route messaging through a shared/reseller number setup that puts a middleman between your client and Meta.
Can we bring a Meta app or WhatsApp Business Account we already have?
Yes. If you or a client already has a Meta Business Account, App, or WhatsApp Business Account set up, you can connect it directly rather than provisioning a new one. Useful for agencies migrating off another BSP without asking every client to re-verify from scratch.
Who does Meta actually bill for message costs?
Meta charges its own published rate per message category, and Nudgenie shows that rate live, per client, with zero markup — we don’t insert a reseller fee into the per-message cost. Your agency pricing to clients, and your platform fee to Nudgenie, are commercial terms you and we set separately from what Meta charges for delivery.
Can we run this in our own infrastructure instead of your hosted SaaS?
Yes. Nudgenie white-label is available as our hosted SaaS or as a deployment inside your own network, for agencies with data residency, compliance, or infrastructure requirements that call for it. Talk to our team about which fits.
Does every client need their own WhatsApp number?
Yes — WhatsApp Business Accounts and numbers stay per-client, the way Meta requires. What Nudgenie white-label centralizes is the workspace: one login, one brand, one place to see every client’s campaigns, delivery, and spend, without duplicating tooling per account.
How is this different from reselling another WhatsApp API tool?
Most white-label WhatsApp resellers put their own account or number between you and Meta, meaning Meta’s relationship is technically with the reseller, not your client. As a Meta Tech Provider, Nudgenie connects your client’s own WhatsApp Business Account directly to Meta — you get the white-label workspace and branding without your clients losing ownership of their own WhatsApp presence.
What does a client actually see — Nudgenie’s brand, or ours?
Yours. The workspace your clients and their operators log into carries your agency’s branding, not Nudgenie’s. What stays Meta’s, by Meta’s own requirement, is the WhatsApp Business Account verification and messaging relationship itself — that’s the part Embedded Signup puts directly in your client’s name, not yours or ours.
If we ever stop using Nudgenie, what happens to our clients’ WhatsApp numbers?
They keep them. Because each client’s WhatsApp Business Account is connected directly to Meta under their own name — not provisioned inside a shared Nudgenie or reseller account — it doesn’t depend on your agency’s relationship with us to keep working. That’s the practical benefit of the Tech Provider model over a reseller model, not just a technical distinction.
Can we connect a client’s WhatsApp activity to our own CRM or reporting stack?
Yes — the same Private App API and webhook available on any Nudgenie account works per client under white-label. Sync contacts, trigger campaigns, or send an ad-hoc message from your own tools, and get a signed webhook when a contact is created or updated. See the Nudgenie API & Webhooks page for endpoints and auth.
Your clients shouldn't wait on you to file a WhatsApp setup ticket.
Nudgenie — Meta Tech Provider, white-labeled to your brand, self-serve for every client you bring.
Talk to Our Partnerships Team →